the product

so i was reading...

"...The past two decades have seen a breakdown in the traditional pairing of material and technology. ... a product designer might be working with textiles or ceramics in a way that would have been outside his domain a few years ago. A furniture designer might be focusing on the sounds his chairs make, and ceramicist might be using algorithms and not a potters wheel to generate new forms. The way in which objects come into being is no longer a linear path. A great many different currents can motivate an objects final manifestation.
Products become increasingly complex on a different levels and often the challenge is making them simple again. Sometimes the challenge is in distilling the actual function from the object: what we 'need' is to hear music, not earphones. At other times it is our physical existence that dictates an actual tactile object whose weight and temperature we can feel in our hand. Ceramics and ceramic products are part of this discourse." -Dov Gancharow